ACADEMIC PROJECT SHOWCASE - REAL PRODUCT
ACADEMIC PROJECT SHOWCASE - REAL PRODUCT
ACADEMIC PROJECT SHOWCASE - REAL PRODUCT
Optimizing First Touch:
Redesigning the UXReport Homepage to Drive Conversions and Engagement
Optimizing First Touch:
Redesigning the UXReport Homepage to Drive Conversions and Engagement
Project Overview
Project Overview
About
UXReport is a platform that helps users quickly identify website issues through an automated audit, powered by AI.
UXReport is a platform that helps users quickly identify website issues through an automated audit, powered by AI.
The homepage was not effectively guiding new visitors to try the product. Users lacked onboarding or guidance to understand how the tool works. There were missed opportunities to engage users with visuals, testimonials, and interactive explanations which contributed to early drop-off.
The homepage was not effectively guiding new visitors to try the product. Users lacked onboarding or guidance to understand how the tool works. There were missed opportunities to engage users with visuals, testimonials, and interactive explanations which contributed to early drop-off.
Platform Impact:
My goal was to make the homepage clearer, more trustworthy, and easier to use, to boost user engagement and free audit starts.
My goal was to make the homepage clearer, more trustworthy, and easier to use, to boost user engagement and free audit starts.
I did that by introducing short onboarding-style videos that explain the product in four clear steps and added a testimonial video directly on the homepage helping to build instant credibility.
I did that by introducing short onboarding-style videos that explain the product in four clear steps and added a testimonial video directly on the homepage helping to build instant credibility.
Team
UX Designer
Product Owner
My Role
Lead the UX
Design Activities
UX Research
User Journey Mapping
UI
Interaction Design
Industry
User Experience analytics / SaaS
What
I learned
I learned that even a strong, well-built product can struggle without clear visual proof and a structured onboarding experience. Establishing trust early and answering users’ questions upfront is essential—especially for new products entering the market.
This project highlighted how crucial it is to build credibility and engage visitors from the very first moment, particularly in an environment where attention spans are shorter
than ever.
Design Process
Problem Discovery
General Problem Statement
The Design Process
(Double Diamond)
Task Analysis
Final Prototype
Measure the user behaviour and iterate
Usability Expert Review
Design Concepts
Brief
Solution Discovery
(Business Problem)
© 2026 George Ivanov. All Rights Reserved.
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Cookie Policy
Want to collaborate?
Contact Me
E-mail: georgeivanovmtg@gmail.com
© 2026 George Ivanov. All Rights Reserved.
Privacy Policy
Cookie Policy
Want to collaborate?
Contact Me
E-mail: georgeivanovmtg@gmail.com
Design Process
Design Process
Problem Discovery
Problem Discovery
General Problem Statement
General Problem Statement
The Design Process
The Design Process
(Double Diamond)
(Double Diamond)
Task Analysis
Task Analysis
Final Prototype
Final Prototype
Measure the user behaviour and iterate
Measure the user behaviour and iterate
Usability Expert Review
Usability Expert Review
Design Concepts
Design Concepts
Brief
Brief
Solution Discovery
Solution Discovery
(Business Problem)
(Business Problem)
What I learned
I learned that even a strong, well-built product can struggle without clear visual proof and a structured onboarding experience. Establishing trust early and answering users’ questions upfront is essential—especially for new products entering the market.
This project highlighted how crucial it is to build credibility and engage visitors from the very first moment, particularly in an environment where attention spans are shorter than ever.