If you need a UX designer who understands real users - not just theory - you’re in the right place. My background in B2C customer support lets me design from real conversations with users: the confusion, frustration, and unmet needs that actually block results. I help businesses turn complexity into clarity by creating experiences that are easy to understand, intuitive to use, and built to guide people toward action. My focus isn’t on visuals alone - it’s on reducing friction, building trust, and improving engagement and conversions in ways that truly make sense to users.